Here at Full Circle Consultancy we bring a rare breadth of industry experience – from travel providers to energy suppliers, car manufacturers to elite sports professionals.

You get the idea: we understand how very different businesses actually work on the ground, and what they need to grow.

We see ourselves as a (near) full‑service consultancy agency. If we don’t have the right answers or specialist expertise in‑house, we’ll be upfront about it and connect you with trusted experts who can. Our goal is simple: make sure you get the best advice and the right outcome, not just a generic deck.

Commercial Consultancy

With over 15 years’ experience building partnerships from the ground up, we’ve been through the full cycle many times over – researching opportunities, pitching, negotiating contracts, delivering high‑impact launches, driving PR and activation, tracking results methodically, and managing renewals.

We bring that experience into every engagement, working closely with you to design a clear, workable, step‑by‑step commercial strategy. Together, we review what has worked, what hasn’t, and what proven industry case studies and best practice can add to your current approach.

Our support is tiered and flexible. That can mean anything from delivering a sharp, high‑level SWOT analysis of your commercial offer, right through to hands‑on leadership of your sales and marketing functions – including helping you recruit, coach and manage the teams responsible for driving growth.

We’ve been at the forefront of developing business plans, growth strategies and operational roadmaps across a wide range of sectors. Whether you need a strategic direction built from scratch or intelligent adjustments to an existing plan, we’re equally comfortable setting the course or fine‑tuning it as you go.

As with all our services, we offer a tiered approach. At one end, you might simply want a sharp, independent review of your current strategy – checking its relevance, highlighting any gaps and uncovering the ‘golden nuggets’ of opportunity that can unlock additional success.

At the other end of the scale, we deliver a Full Strategic Consulting package. This is where we get properly embedded: think of us as an extension of your senior team. We deep‑dive into the detail, roll up our sleeves, research your industry, and run workshops with staff, customers, clients – and even competitor customers where possible – to build a rounded, evidence‑based view.

In short, we do whatever is needed to give you a business strategy you can truly have faith in: one you trust, believe in and can confidently communicate to your stakeholders. From there, we can stay alongside you with ongoing support – helping with execution, attending key reviews and holding regular ‘check‑up’ sessions – because your success is ultimately the strongest advert for ours.

Over the last few years I’ve helped businesses across multiple industries weave AI into their day‑to‑day operations so they stay one step ahead of the competition – not playing catch‑up with it.

From frontline customer interactions to back‑office workflows, we focus on practical use cases that save time, cut costs and unlock new revenue, not science‑project experiments.

To start, we offer a FREE, in‑depth AI opportunities audit of your entire business – sales, operations, finance, marketing and customer service.

We map where AI can remove friction, improve decision‑making and create leverage, then translate that into a simple, actionable roadmap tailored to your business – not a generic playbook.

Once you’re clear on the prize, we help you move from idea to implementation: choosing the right tools, setting up robust processes, training your team and measuring the impact so you can see the return, not just the technology.

Full Circle Consulting – bringing ownership, accountability, vision and action to AI in your business.

Start‑Up Support

We’ve been there – we’ve got the scars and the wrinkles to prove it. We’ve built businesses from absolute zero: from the back‑of‑a‑beer‑mat idea all the way through to welcoming the very first customer. It’s everything in between that really counts – the hundreds of unseen tasks that can’t be underestimated, ignored or left to chance.

That’s where we come in. We offer a tiered start‑up support approach. At the light‑touch end, we can provide clear, practical checklists covering what you need to think about in those critical pre‑launch and post‑launch months – from structures and compliance to operations, marketing and early customer experience.

At the more hands‑on end, we can take ownership of the time‑consuming and stressful parts of the process, acting as a partner in the background while you concentrate on developing the product, service or experience you’re passionate about.

It’s your business and your vision; our role is to clear the path, reduce the noise and help you move faster and more confidently through the start‑up maze.

Here’s an expanded, more engaging version that keeps your tone and uses italics for the names:

Marketing, Communications & PR

I’ve been told I’m pretty good at this – so it made sense to turn it into a service for our clients. Over the years, particularly through my work in sport, I’ve had the chance to work with a huge range of organisations: from thriving sole traders and local independents right up to international giants.

That mix of experience, combined with a genuine appetite to go above and beyond for customers and clients, gives me the confidence to offer a wide portfolio of marketing, communications and PR support. Whether you need a fresh strategy, sharper execution, or just an honest second opinion, we’ll meet you where you are and help you move forward with clarity.

What we can help with includes:

• Setting marketing strategy – understanding your market, defining clear objectives and identifying where the real growth potential sits.

• SWOT analysis – mapping your strengths, weaknesses, opportunities and threats in plain English so decisions become easier, not harder.

• Competitor analysis – digging into how others position, price and promote themselves, and finding space for you to stand out.

• Data capture and utilisation – designing simple, GDPR‑savvy ways to collect, track and actually use your data to drive smarter marketing decisions.

• Communications – internal and external – making sure your team, customers, partners and stakeholders all hear a consistent, credible story.

• Stakeholder management – building structured engagement plans so key people feel informed, involved and on‑side, not left in the dark.

• Agency reviews and tendering – sense‑checking your existing partners, running pitches where needed and ensuring you get both value for money and true relevance.

• Social media strategy and content creation – clarifying your voice, choosing the right platforms, and creating content that feels authentic, timely and on‑brand.

On the PR side, we know it’s always easier said than done – but we also know what “good” looks like. Across our careers, we’ve helped to generate PR stories that have involved Harry Kane, Justin Bieber, MasterChef, Harry Redknapp and many more – always with a focus on aligning the headlines with clear commercial or reputational goals, not just noise for the sake of it.

Whether you need a one‑off campaign, an ongoing retained partner or simply a fresh set of eyes on your current approach, our aim is the same: to help you tell a story that people actually notice, remember and act on.

Here’s an expanded, more polished version that weaves in your sector experience and keeps your tone:

Sales Strategy

I’m largely self‑taught, but I’ve also been fortunate enough to learn directly from some of the sharpest business development brains I’ve ever met. Sales is never “easy” – no matter how strong the product or service – and sustainable success almost always comes down to relationships, trust and building genuine connections with prospects who, in time, become long‑term partners.

Over the last 15 years I’ve helped drive sustainable, profitable sales growth across a wide range of sectors – professional sport, consumer events, automotive, estate agency, removals, manufacturing and online retailing. That breadth means I’m as comfortable in a fast‑paced B2C environment as I am in a complex, relationship‑driven B2B sale.

We create bespoke Sales Strategy & Training Plans tailored to your world. These often include realistic scenario role‑plays, work on spotting the key “tipping points” in conversations, and tools to better understand the needs, wants and aspirations of your prospective customers and clients. Above all, we focus on embedding techniques that make the buying decision feel easier and less stressful – for both sides.

Our approach is genuinely individualised – not just to your business, but to each salesperson. We all work differently, have different comfort zones and think in different ways, so our coaching reflects that. We build around your people rather than forcing them into a rigid script.

Headline areas we typically explore include:

• Routes to market – which channels make sense for your offer now, and which you should be testing next.

• How current clients can help you nurture new clients – smart referral and advocacy strategies that feel natural, not forced.

• Data analysis – using internal and external data to spot trends, risks and opportunities in your pipeline.

• Understanding buying cycles – mapping how and when customers in your industry really make decisions, and aligning your activity to that.

• Intelligent data capture and usage – collecting the right information, turning it into insight, and feeding it back to improve sales conversations.

• Competitor analysis – understanding what appears to work for others, what doesn’t, and where you can credibly differentiate.

• Defining and sharpening your USPs – across your business, your products/services, your people, your culture and your values.

• Building effective sales assets – from sales decks and proposals to print collateral and follow‑up literature that actually supports the conversation.

Whether you need to sharpen an existing team, build a new function from scratch or simply sanity‑check your current approach, the goal is the same: a sales strategy that feels authentic, works in the real world and delivers profitable growth over the long term.

We know first‑hand that employee wellbeing isn’t a “nice to have” – it’s a core driver of performance, retention and culture. Over our careers we’ve personally benefited from working with trusted specialists in this space, which is why we now partner with a network of qualified experts to support our clients.

Through these partners we can design and deliver practical, engaging workshops tailored to your organisation and sector. The focus is on increasing awareness, building confidence and giving people the tools to make small but meaningful changes in how they think and behave day to day.

Sessions can cover topics such as mental health awareness, stress management, work–life balance, healthy communication and support pathways, always grounded in real‑world examples rather than theory alone. We place particular emphasis on helping leaders and teams understand their role in creating a workplace where people feel safe, respected and able to bring their whole selves to work.

The ultimate aim is to help you build a culture of inclusivity, empathy and diversity – not as a slogan on a wall, but as lived behaviour across your business. If needed, we can also support you in turning workshop outcomes into clear actions, policies and ongoing check‑ins so wellbeing becomes embedded, not a one‑off event.

Social responsibility is most powerful when it’s real, visible and long‑term – not a badge for the annual report or a “tick‑box” exercise. We bring hands‑on experience of designing and delivering community platforms that allow businesses to make a genuine difference, while also strengthening culture and brand from the inside out.

Over the years we’ve built a strong network of partners – from local grassroots sports clubs and community projects through to regional and national initiatives. Drawing on that network, we work with you to clarify what you actually want your impact to be: the objectives, KPIs and values that matter to your business, your people and your customers.

From there, we help connect you with the right causes and organisations – the ones that genuinely resonate with your ethos and your team, rather than the most obvious or fashionable option. That might mean sport, education, health, inclusion, environment or a mix, but it will always be grounded in fit, authenticity and long‑term alignment.

The goal is simple: to help you build social responsibility programmes that your staff and stakeholders are proud of, your community can feel, and your business can stand behind with confidence.

If we believe in you and in what we see inside your business, we’re always open to a serious conversation about investment – whether that’s now or as a future option you’d like to explore.

In other words, we don’t just advise from the sidelines; where there’s genuine alignment, we’re prepared to put our own backing and belief behind you. What better motivation could we have to help build your success?

If you tell me whether this will sit on your website, in a pitch deck, or in a PDF creds document, I can tweak the tone and length to match that format exactly.